Dating websites tend to visit a increase in traffic between New Year’s and Valentine’s Day.
But, it is not only the dread of 14, aka ‘singles awareness day’, that gets people signing up february.
These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.
Though some bigger internet dating sites count on tv or PPC marketing, good old fashioned content marketing continues to be a powerful way to attract a clientele.
Here’s a glance at only an examples that are few. And also to find out more with this topic, check always these Econsultancy resources out:
OKCupid had been one associated with the online that is first websites to utilize content to drive its overall strategy.
The initial incarnation – OKTrends – had been run because of the company’s co-founder, Christian Rudder, whom utilized their mathematical history setting the tone associated with the web log.
Really, he switched statistics and individual information into fascinating articles, producing interest that is huge online visitors as a whole – not merely those having its primary relationship solution.
Since being obtained by Match.com your blog changed, nevertheless information and understanding from the dating community continues to be in the middle of its content.
Additionally frequently articles bigger features, built to poke enjoyable in the perils of contemporary relationship. One current instance is the amusing ‘Dictionary for the contemporary Dater’, entirely on its moderate weblog. (mehr …)